EA vs Zynga
It looks things are finally heating up between EA, one of the most
powerful console gaming companies, and Zygna one of the most powerful Facebook
game companies. EA’s The Sim’s Social is a growing game that is becoming more
and more popular as there are reports of people breaking away from Mafia Wars
and Farmville just to play this game.
It’s no surprise that EA has decdied to take an approach into casual
gaming as Zygna was reported to even have made more than EA at one time (Mentioned
in an earlier blog entry) and so it looks like EA sees Zygna as competition. What
does this all mean? A lot of things. It shows how casual games you
find on places like Newsgrounds, Faceboook, and Bored.com have more weight in
their gold. As I predicted, casual games are going to be a huge boost in
popularity over time and now that companies who once focused only on AAA titles
are suddenly developing teams for casual gaming, it shows just how far the
casual gaming industry is going.
Personally, I think EA's decision to make The Sims of all games their first major Facebook game to be genius. Everybody knows The Sims and The Sims is perfect for social gaming. Why settle for making new crops and farming stuff when you can create your own home and live your own virtual life. It's a brilliant move and with a game series already popular, it's no surprise how so many are flocking to it right now.
Now some of you might have recalled I wasn’t too big of a fan in casual
gaming, granted I’m still not a big fan, but I do acknowledge the amazing
success of the industry and I’m not ashamed to admit I play a few of those
games myself. Am I still a much bigger AAA fan? Hell yeah.
So what does this sudden change in the wind mean for casual gaming?
Will EA, the huge company that it is, take out its rival by luring more of its
players with games like The Sims? Or will Zynga do it’s best to fight back against
this wave and continue its dominance as the main company of social gaming.
Either way, it’s going to be one hell of a fight.
Learn more from this article: http://online.wsj.com/article/SB10001424052970204528204577012273802347922.html
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